Inside IKEA's Digital Transformation
Par un écrivain mystérieux
Description
How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.
Design&Prototype Marketplace: IKEA
The Amazing Digital Transformation Of IKEA: Virtual Reality, Apps
Ikea's digital chief on how its revamped app will supercharge
Inside IKEA's Digital Transformation
Inside IKEA's Digital Transformation with Barbara Martin Coppola
Analysis of IKEA's Strategies in India
How IKEA Invented the Perfect Marketing Strategy.
How IKEA is stepping up its digital transformation
Ikea's Augmented Reality Catalog Will Let You Peek Inside
IKEA: A Brand that Immerses Itself into Augmented Reality
IKEA's Digital Transformation: How the Swedish Furniture Giant is
IKEA's Digital Transformation: How the Swedish Furniture Giant is
depuis
par adulte (le prix varie selon la taille du groupe)
